Between December 3rd and December 8th, Bumble ran a collaboration with Highsnobiety for a unique event during its Not In Miami experiential series. At the center of the event was Italian multimedia artist Alex Valentina, whose works blend still-life photography with 3D digital art.
Drawing inspiration from biology and natural elements, Valentina’s art served as the basis for matchmaking. Bumble attendees were guided through a brief questionnaire covering topics like communication style and beverage preferences. Based on their answers, participants were matched with one of Valentina’s artworks that aligned with their dating archetype.
Participants received color-coded bracelets corresponding to their matches – green with plum artwork for risk-takers, yellow with flowers for sensitive souls, etc. These identifiers set the stage for mingling, encouraging guests to connect with those who shared their artistic matches.
The event’s design went beyond conventional speed-dating setups, instead focusing on a dry pool and bar setup that gave attendees a specific place to interact with any number of other guests – using the colour coded bracelets to make it easier to find people that matched the personality type an attendee was seeking.
Given Bumble’s recent change in leadership, this could be a good sign of things to come – even if this event was planned before the switchover, Bumble recently saw an influx of new non-paying users that emphasized how far its reach has actually gotten. Events like this could be the key to seeing much greater success and spreading Bumble’s influence further, even if it means finding many more unconventional dating event partners.
