Bumble is strengthening its safety measures with the introduction of ID verification and a number of other supporting features, allowing users to authenticate their identities using a government-issued ID. The move comes as dating app users demand greater security measures, particularly with the rise of AI-generated profiles and online scams.
The new ID verification feature, currently available in 12 countries including the U.S., U.K., Canada, India, and Australia, provides users with a profile badge after successful verification. Bumble users can now filter matches by verification status and even request their matches to complete the process. The company plans to expand the feature to more markets in the near future.
Bumble’s rollout follows a similar initiative by Tinder, which expanded its own identity verification system last year.
Alongside ID verification, Bumble has introduced three additional features aimed at enhancing user safety and improving the dating experience. The “Share Date” feature allows users to share details about their upcoming date—including the time, location, and the person they are meeting—with trusted contacts. Users can update these details in real time, a function similar to Tinder’s “Share My Date” feature, which launched in 2024.
Another feature, “Review Before You Send,” aims to prevent inappropriate messages by flagging potentially offensive content before users send it. This tool was first introduced for Bumble’s Compliments feature and has now been expanded to regular messaging.
Bumble is also revamping its matching system with “Discover,” a new way for users to browse potential matches based on shared interests and dating goals. Similar to Tinder’s Explore page, the feature refreshes daily, offering users a more personalized dating experience.
The updates come as Bumble seeks to reignite user growth following a 3.8% decline in app revenue, which dropped to $212.4 million in Q4 2024. Bumble’s research noted that roughly 82% of Gen-Z users are more likely to date somebody with a verified profile and that 95% believe dating apps need to do their part to pre-emptively prevent bad behavior – meaning that new features like this could directly lead to more user activity and a higher rate of successful matches.
