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Dating app POPCORN has launched a new international survey focused on understanding what women truly want from digital matchmaking platforms. The initiative, part of the app’s recent rebrand toward a more female-centered experience, is designed to gather honest feedback from women across cultures, languages, and sexual identities.
The bilingual survey – available in both German and English – asks women to share their preferences, turn-offs, and expectations when it comes to online dating. It also seeks input on what features they would like to see implemented on platforms like POPCORN. The goal, according to the company, is to create a dating space shaped by women’s experiences rather than default assumptions rooted in male behavior.
“For too long, online dating platforms have been shaped by male behavior and assumptions,” said Violette De Jaer, Brand Manager at POPCORN. “We’re flipping the script. We want to build a space where women feel seen, heard, and empowered.”
Preliminary responses point to some common concerns, including an overload of unsolicited messages and a lack of control over who can contact users. Respondents are calling for more robust filtering tools and a stronger emphasis on honesty and respect. Consent and creativity also ranked high among the qualities women want to see prioritized.
The results of the survey will inform future product updates and community policies on POPCORN, which has been evolving from its origins as a pseudonymous sex-dating community to a broader, more inclusive platform. According to Content Manager Molly Antigone, “We’re not here to guess what women want. We’re here to ask them, and to actually listen.”
A comprehensive report analyzing the findings is expected to be released later this spring.
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