A recent survey by QuackQuack, one of India’s leading dating apps, has shed light on how Indian daters perceive Valentine’s Day in another privately-released survey. Conducted in the first week of February 2025, the survey gathered responses from over 12,000 users aged 18 to 38 across Tier 1, 2, and 3 cities, revealing a divide between those who embrace the occasion and those who see it as just another day.
According to Ravi Mittal, Founder and CEO of QuackQuack, “In the week leading up to Valentine’s Day, we see a lot of changes in users’ dating patterns. Our survey shows approximately 6 in 10 daters are all wrapped up in planning and in on the love fest, and it reflects on their chat pattern and login period.”
The study found that while 60% of respondents actively engaged in Valentine’s Day preparations, 23% of daters over 26 saw it as a reminder of their single status. However, three in five users used the occasion as motivation to send first messages or reconnect with previous matches. QuackQuack’s data also indicated an increase in messaging activity and last-minute matches as February 14 approached.
Among couples, one-third of respondents from Tier 1 cities planned in-person meetups, while many in Tier 2 and 3 cities opted for virtual dates. Meanwhile, 9% of couples dismissed the holiday altogether, believing in consistent relationship efforts rather than grand one-day celebrations.
The survey also highlighted generational differences. Gen Z daters (ages 20-25) criticized the commercialization of Valentine’s Day, while millennials had mixed views, with 13% of female users embracing the occasion, whereas 40% of male daters felt pressured by expectations. As Valentine’s Day neared, QuackQuack reported a notable traffic surge across multiple major social and dating platforms, with some users searching for friendship rather than romance to combat loneliness and social pressure.
