New dating app RAW is encouraging users to share stories of heartache on TikTok, rewarding posts with access to its Premium version. The platform is on a mission to mend 100 broken hearts every week, one story at a time.
Heartbreak is often romanticized in movies, RAW highlights. In reality, these painful experiences are unpleasant and “unfiltered”. Ultimately though, heartache is part of the truth and journey of romance.
RAW is “constantly encouraging our users to share realistic and unfiltered photos of themselves and their everyday life. Otherwise, we’re all just missing out on truthfulness and immediacy of life, and losing ourselves in the process”, says Marina Anderson, co-founder of RAW.
To help support singles who are experiencing heartache, the platform is encouraging people to share their stories on TikTok. These stories will then be shared, with other singles invited to rate the “broken heart” scale in the comments.
Based on these ratings, RAW will reward singles accordingly with access to its Premium version. The user with the most touching story of heartbreak will receive a dream date experience paid for by the app.
“Our mission is to mend 100 broken hearts every week, one story at a time,” says Anderson. “We believe that by sharing our experiences, supporting one another, and staying true to ourselves, we can transcend the pain of heartbreak and embrace the possibilities of love once again”.
RAW requires users to take a new photo everyday using their device’s two cameras. The time of the posting changes daily, keeping users on their toes and creating spontaneity.
