X has taken a further step to curb spam on its platform by banning applications that reward users for posting, a move that directly targets so-called information finance, or “infoFi,” projects tied largely to the crypto ecosystem. The change was announced by X’s head of product Nikita Bier yesterday, and went into effect through the revocation of API access for affected apps.
InfoFi projects typically encourage users to post and amplify promotional content in exchange for tokens, perks, or other rewards. According to X, these incentives have driven large volumes of low-quality and automated content, particularly replies generated at scale to boost visibility within crypto-focused communities.
Bier said the company has already acted against these tools, stating: “[InfoFi] has led to a tremendous amount of AI slop & reply spam on the platform. We have revoked API access from these apps, so your X experience should start improving soon (once the bots realize they’re not getting paid anymore).”
The decision is part of a broader effort by X to improve content quality and refine how its algorithm handles engagement. Spam and repetitive posting have become a growing concern as the platform attempts to balance open participation with usability, particularly in high-volume communities such as crypto and finance.
The announcement follows a turbulent week of changes involving crypto-related behavior on X. Bier recently addressed a long-standing belief within parts of the crypto community that replying to large numbers of posts – often with short messages like “GM” – could boost reach. He clarified that the algorithm does not reward that behavior and briefly introduced penalties for extremely short replies. After pushback from crypto users, that change was reversed.
