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FITFCK, the dating brand for gym enthusiasts, has received investment from champion powerlifter, Nathaniel Massiah, at a £15 million valuation.
Founded by Jamie Wykes-Hobday, FITFCK provides online & offline opportunities for fitness fanatics to make connections.
New investor Nathaniel Massiah, recently won the Junior European Powerlifting Championship. He is also a well-known fitness content creator and coach, with over 500,000 followers across all platforms.
“Having watched the FITFCK journey over the past year, I have not only been impressed by the overall growth of the brand but also their ability to create such a talked about fitness community”, Massiah shared.
“I think the concept of connecting like minded gym lovers is something that we can all relate to and I cannot wait to see what we can achieve together in 2024 and the future”, he added.
The powerlifter is not the first high-profile individual to invest in FITFCK. The dating platform welcomed investment from Tim Stokely, Founder of Onlyfans; as well as from gaming YouTubers ‘Chaotic’ and ‘SXVXN’, over the past 18 months.
Looking ahead, FITFCK will be using the funds from its A Round to continue its growth in the UK and support expansion into the USA.
“Creator investors will be an integral part of our brand growth. I’m grateful to have a solid team of creators within our FITFCK community. There’s no doubt they will support us in reaching our true potential in 2024 – where we’re really going to be raising the bar, if you like”, said Wykes-Hobday.
Content creators who are looking for a new partnership or investment opportunity can contact Jamie Wykes-Hobday at jh@fitfck.co.uk for more information.
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