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As 2025 kicks off, Tinder is helping singles make the most of the Lunar New Year and Peak Dating Season, which runs from January 1 to February 14. During this time, Tinder observes a 20% spike in swipe activity, with 15% more likes and 20% more messages exchanged globally. To enhance this heightened search for connection, Tinder has introduced its first-ever “Aura Maxxing Guide“, incorporating insights from Chinese Zodiac signs to help users unlock their romantic potential.
The guide, created in collaboration with Singapore-based quantum healer Pearlyn Siew of Transmission Wellness, offers aura readings tailored to each Chinese Zodiac sign. “Young adults are increasingly turning to spiritual and metaphysical practices like astrology and aura readings for personal and romantic insights,” Siew explains. “This guide is a tool to help them harness their energy and approach relationships more authentically.”
With features like confidence ratings (“Queen Energy”), decisive action (“King Energy”), and boldness (“Loud Looking”), the guide is designed to empower singles in their pursuit of meaningful connections. According to Tinder’s VP of Communications APAC, Papri Dev, the guide also serves as a playful yet practical way to navigate conversations about relationships during the festive season. In a time where almost 300 million extra likes are sent back and forth, this guide is an attempt to take full advantage of the surge in activity.
Zodiac-specific tips complement the guide, suggesting Tinder features like Passport, Super Like, and Matchmaker to align with the personality traits of each sign. This is meant to help direct users towards the features that match their dating style most – for example, “Loyal Dogs” are pointed to use Matchmaker to get their social circles involved, while “Monkeys” are nudged to be spontaenous with the Top Picks feature.
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