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To highlight the insights shared at our recent conference in London, Global Dating Insights is proud to share a roundup of some of the event’s presentations.
In this article, we summarise the presentation of Helen Virt, Chief Business Development Officer at Taimi & Hily.
Speaking at the GDI conference in London last week, Helen Virt of Hily & Taimi – said that virtually every dating app on the market was seeking the perfect matching algorithm.
That’s one reason why nearly every one of the 300 million users of dating apps has at least two or three different apps on their phone. It seems not only are the app providers striving to find the perfect solution, so too are the users looking for their perfect matching application for themselves.
“Everyone is working on the perfect matching algorithm for their target users,” said Virt. “Finding that algorithm is key to being number one in your market.”
Virt was talking about the best routes for dating apps to scale to hit the sweet spot. She said that managing the roll-out of your app across targeted or campus-style locations could help to build an audience and manage the scaled growth. She also spoke about the importance of building a brand and making sure users know your brand’s attributes and strengths – which must have been music to the ears of Karima Ben Abdelmalek who had just been speaking about Happn’s rebrand.
Virt shared that the dating market was worth close to $5bn in 2022 and the market is only growing with hundreds more apps hitting the market, according to Business of Apps.
To succeed Virt said that apps needed to build their base, build their brand, and build their perfect matching algorithm.
So while the providers are perfectly seeking solutions, those that succeed will help the users who are desperately seeking their Susans.
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