happn, the dating app from France, is launching a new advertorial campaign domestically and internationally that highlights its recently rebranded design and new focus on being the dating app that combines romantic pursuits with exploring your local area.
The app has collaborated with Socialclub Paris, a creative agency, to create two ‘make it happen’ creative videos that highlight this new focus of the app. The idea is to recreate and facilitate the old way of meeting like-minded people. We naturally find potential matches in places of shared interest, whether a restaurant, museum, exhibition, or place of interest. happn’s idea is to make sure the chance of you meeting like-minded people in those locales is much higher. You can watch the new campaign video on the company’s LinkedIn post
Caroline Tressard Maunory, creative director at happn said:
“With this campaign, we want to highlight the little moments of everyday life in places shared by singles. Our creative thinking revolves around the interplay of glances and the moments shared in these places. When you choose a place, it’s because of the music played there, the atmosphere you find there, and the people who go there.”
Sana, Atmnae, in charge of strategy at Socialclub added:
“And in the end, many more beautiful stories don’t happen than there are encounters that become beautiful stories. For this campaign, we wanted to highlight happn as a helping hand to destiny, enabling us to find the people we like in the places we love – and that we may have frequented together without even meeting.”
happn’s new campaign is launching in France, Brazil, Denmark and Netherlands and hoping to make itself known to singles throughout the summer in major cities.
