As part of its ongoing ‘It Starts With a Swipe’ campaign, dating app Tinder has released three new ads. This series focuses on how hookups can turn into meaningful and wholesome relationships.
Adweek reported on the new series of ads in a recent article. They shared that the videos were produced by agency Mischief @ No Fixed Address, which was Adweek’s 2022 Midsize Agency of the Year.
The first video highlights how a summer fling can turn into an autumn, winter, and spring fling as well.
The second video tells the story of ‘the morning after’, where someone is surprised to find their one-night-stand has prepared them breakfast.
The third ad shares how taking a Tinder date home could lead to taking them home to meet the family.
“We’ve cracked a brand platform for the long term that truly reflects the bold, unapologetic and unignorable shift in how youth culture approaches dating and relationships”, Tinder’s Gobal Chief Marketing Officer Melissa Hobley said in a statement.
You can watch the new Tinder ads in full here.
Image courtesy of Tinder & Mischief @ No Fixed Address.
